Suebelle Robbins Net Worth – How Rich Is Palm Beach Socialite?

Suebelle Robbins Net Worth

Members Only: Palm Beach’s pilot episode introduced us to one of the most lively personalities in Florida, Suebelle Robbins. In the show, the former model made an impression with her adoring presence and lavish lifestyle.

Robbins comes from a humble background, a Texan girl who later moved to New York and eventually settled in Palm Beach. While she is addressed as an Instagram influencer in the Netflix show, Sue’s fortune comes from a wide range of business ventures and merchandise.

Let’s get to know her net worth and the source of her riches.

What Is Suebelle Robbins Net Worth?

Suebelle Robbins’ official net worth is estimated at $1 million, according to TheTab. However, other sources mention her net worth to be close to $40 million.

Besides her personal assets, Suebelle also inherited a significant portion of her late husband Richard Leete Robbins’ net worth. Richard was a well-known Boston socialite and a member of the International Tennis Hall of Fame in Rhode Island. He was also a successful institutional broker who worked for various reputed firms, including Shearson Lehman, AG Edwards, and Oppenheimer and Co.

How Did Suebelle Robbins Earn Her Fortune?

Born Susan Whitworth Robbins, Suebelle began her humble career as a teacher in Boston; she worked at St. Agnes Church, teaching first grade. At the same time, she also modeled as a Playboy Bunny at the Playboy Club. However, none of these jobs was long-term for Sue as she eventually found her passion in real estate.

Working for Sotheby’s International Realty, Robbins soon gained a large following due to her unconventional techniques and ability to relate to clients. Today, she is licensed to broker homes and properties in Florida, with a primary focus on high-end real estate.

Sue’s Hairspray Business Is Blooming

Besides her real estate endeavor, Suebelle is also an established fashion icon. Even at her age, she commands respect from many self-proclaimed fashion experts.

Robbins owns a self-named hairspray brand that has become synonymous with the beauty standard in Palm Beach. Her leading product, Fabolous Hold Hairspray, works out perfectly with blowouts, waves, and even sleek styles. It can be used either for special occasions or for daily styling.

Further, the hairspray is also manufactured without any animal testing. The brand avoids the use of salts, formaldehyde, parabens, and sulfates that are harmful in the long term.

In recent years, Suebelle has expanded her brand to include similar cosmetic products, including hair rollers, lipsticks, lip liners, and highlighters, among others. But that’s not all. Her merchandise also includes a large variety of fashion products. SB Tote bags, Suebelle Crew Sweatshirt, Suebelle’s Double Row Pearl Necklace, and Suebelle Signature Glam Set are a few to name.

A significant part of Robbins’s income is tied to her signature brand. The products are mostly sold out, indicating a significant demand.

Robbins’ Reach On Instagram Is Growing

At age 70, Suebelle has established herself as an Instagram star, even earning the title of the “Instaqueen of Palm Beach.” She joined the social networking platform in 2012 and has since gained over 605k followers.

Suebelle is also the most followed Instagram star among the cast of Members Only: Palm, surpassing Gale Brophy. Through the network, Robbins connects with the followers and well-wishers. She also gives an insight into her lavish lifestyle and social circle.

But, her personal life isn’t always the focus of her social media posts. Instead, she has used Instagram as a platform to promote her business ventures, especially her hairspray.

Updated on Last Updated: January 12, 2026
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Alicia Smith

Alicia Smith is a London-based freelancer and relationship expert. An avid LOTR fan, Alicia reviews the latest movies and coverstories about her favorite celebrities. Her knowledge of the entertainment industry and celebrity lifestyle makes her a valued member of TFA.